Privacy Policy

Last updated: 08/04/2026

This Privacy Policy describes how Must Be Agency Ltd ("we", "us", or "our") collects, uses, and protects your information when you use our services, including the Ralph platform.

1. Information We Collect

We may collect and process the following data:

• Personal information (name, email address)

• Account and login information

• Advertising data from Meta (Facebook/Instagram), including:

  • Campaign performance

  • Ad metrics (clicks, impressions, conversions)

• Business and ad account data connected via Meta APIs

2. How We Use Your Information

We use your data to:

• Provide and improve our services

• Analyse advertising performance

• Optimise marketing campaigns

• Provide dashboards, insights, and reporting

• Communicate with you regarding your account

3. Meta (Facebook) Data Usage

By connecting your Meta account, you authorise us to access and process advertising and business data via Meta APIs.

We:

• Only access data necessary for functionality

• Do NOT sell your data

• Do NOT share data with third parties outside of service delivery

4. Data Storage & Security

We take appropriate security measures to protect your data, including:

• Secure servers

• Encrypted connections (HTTPS)

• Restricted internal access

5. Data Retention

We retain your data only as long as necessary to provide our services or comply with legal obligations.

6. Your Rights

You have the right to:

• Request access to your data

• Request correction or deletion

• Withdraw access to connected accounts

7. Data Deletion

You may request deletion of your data at any time by contacting:

📧 letsmakepounds@outlook.com

Or via the instructions on our Data Deletion page.

8. Changes to This Policy

We may update this policy from time to time. Continued use of our services means you accept any updates.

9. Contact

If you have any questions, contact:

📧 rocketman@mustbeagency.com